Consumer research to focus R&D projects
DownloadSWP-1411-12708054.pdf (1.790Mb)
Metadata
Show full item recordDescription
"The Marketing Center." Bibliography: p. 25-26.
Date issued
1983Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
#1411-83
Series/Report no.
Working paper (Sloan School of Management) ; 1411-83.