Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

Author(s)
Urban, Glen L.; Sloan School of Management.
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Description
"April 1983."
 
Bibliography: p. 43-45.
 
Date issued
1983
URI
http://hdl.handle.net/1721.1/2047
Publisher
The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
no. WP 1436-83
Series/Report no.
Working paper (Sloan School of Management) ; 1436-83.
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