The value priority hypotheses for purchases of consumer durable goods

Name

SWP-1637-12707986.pdf

Size

2.4 MB

Format

Adobe PDF

Checksum (MD5)

2fcc57ff68f6f2ae6a25967c33498130

Date Issued

1985

Publisher

Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1637-85.

Description

"The Marketing Center." Sponsored by a grant from General Motors (Buick Motors Division).

Bibliography: p.R1-2.

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