The value priority hypotheses for purchases of consumer durable goods
Author(s)
Hauser, John R.; Urban, Glen L.
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Show full item recordDescription
"The Marketing Center." Sponsored by a grant from General Motors (Buick Motors Division). Bibliography: p.R1-2.
Date issued
1985Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
No. 1637-85
Series/Report no.
Working paper (Sloan School of Management) ; 1637-85.