Prelaunch forecasting of new automobiles : models and implementation

Author(s)
Urban, Glen L.; Roberts, John H.; Hauser, John R.
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Description
Bibliography: p. [30]-[31].
Date issued
1986
URI
http://hdl.handle.net/1721.1/2152
Publisher
The Marketing Center, Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
#1820-86
Series/Report no.
Working paper (Sloan School of Management) ; 1820-86.
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