Information technology in marketing

Author(s)
Little, John D. C.; Management in the 1990s (Program)
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Description
"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. [5]
 
Includes bibliographical referenes (p. 39).
 
Date issued
1987
URI
http://hdl.handle.net/1721.1/2160
Publisher
Management in the 1990s, Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
86-033 WP# 1860-76 [i.e. 1860-87]
Series/Report no.
Working paper (Management in the 1990s (Program)) ; 86-033. Working paper (Sloan School of Management) ; 1860-87.
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