Information technology in marketing
Author(s)Little, John D. C.; Management in the 1990s (Program)
"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. Includes bibliographical referenes (p. 39).
Management in the 1990s, Sloan School of Management, Massachusetts Institute of Technology
86-033 WP# 1860-76 [i.e. 1860-87]
Working paper (Management in the 1990s (Program)) ; 86-033. Working paper (Sloan School of Management) ; 1860-87.