A price response model developed from perceptual theories

Author(s)
Gurumurthy, K.; Little, John D. C.; Sloan School of Management.; University of Texas at Dallas. Marketing Center.
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Description
"June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'."
 
Includes bibliographical references (leaves 22-24).
 
Date issued
1989
URI
http://hdl.handle.net/1721.1/2257
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
# 3038-89
Series/Report no.
Marketing Center working paper ; 89-5Working paper (Sloan School of Management) ; 3038-89.
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