Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Author(s)
Urban, Glen L.; Kalyanaram, Gurumurthy.; Sloan School of Management.
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Description
Includes bibliographical references (p. 26-28).
Date issued
1990
URI
http://hdl.handle.net/1721.1/2323
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP#3207-90
Series/Report no.
Working paper (Sloan School of Management) ; 3207-90.
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