Going public : sell the sizzle or the steak?
Author(s)Roberts, Edward Baer.; Sloan School of Management.
"October 1990." "This paper is drawn from materials contained in E.B. Roberts, Entrepreneurs in High-Technology: Lessons from M.I.T. and Beyond (New York: Oxford University Press, forthcoming 1991)."Includes bibliographical references (p. 37).
Sloan School of Management, Massachusetts Institute of Technology
Working paper (Sloan School of Management) ; 3210-90.