The marketing and R & D interface
Author(s)
Griffin, Abbie.; Hauser, John R.
DownloadSWP-3350-26661421.pdf (4.516Mb)
Metadata
Show full item recordDescription
"October 1991; revised February 1992." Includes bibliographical references (p. 43-50).
Date issued
1992Publisher
The International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
#48-91 # 3350-91-MSA
Series/Report no.
WP (International Center for Research on the Management of Technology) ; #48-91. Working paper (Sloan School of Management) ; 3350-91.