The marketing and R & D interface
Author(s)Griffin, Abbie.; Hauser, John R.
"October 1991; revised February 1992."Includes bibliographical references (p. 43-50).
The International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
#48-91 # 3350-91-MSA
WP (International Center for Research on the Management of Technology) ; #48-91. Working paper (Sloan School of Management) ; 3350-91.