Time flies when you're having fun : how consumers allocate their time when evaluating products

Author(s)
Hauser, John R.; Urban, Glen L.; Weinberg, Bruce D.
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Description
Includes bibliographical references.
Date issued
1992
URI
http://hdl.handle.net/1721.1/2417
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP # 3439-92
Series/Report no.
Working paper (Sloan School of Management) ; 3439-92.
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