Developing new products and services by listening to the voice of the customer

Author(s)
Roberts, Edward Baer.
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Date issued
2003-04-29
URI
http://hdl.handle.net/1721.1/2430
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1992.
Other identifiers
#3455-92
Series/Report no.
Working paper (Sloan School of Management) ; 3455-92.
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