Premarket forecasting of really new products

Author(s)
Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R.
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Description
Includes bibliographical references (p. 23-27).
Date issued
1994
URI
http://hdl.handle.net/1721.1/2513
Publisher
The International Center for Research on the Management of Technology, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP# 3689 #104-94
Series/Report no.
Working paper (Sloan School of Management) ; 3689-94.
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