Premarket forecasting of really new products
Author(s)Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R.
Includes bibliographical references (p. 23-27).
The International Center for Research on the Management of Technology, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
WP# 3689 #104-94
Working paper (Sloan School of Management) ; 3689-94.