Time versus market orientation in product concept development : empirically-based theory generation
Author(s)Burchill, Gary; Fine, Charles H.
Includes bibliographical references (p. 27-31).
The International Center for Research on the Management of Technology, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
WP # 3694 #107-94
Working paper (Sloan School of Management) ; 3694-94. WP (International Center for Research on the Management of Technology) ; #107-94.