Integrating R&D and marketing : a review and analysis of the literature

Author(s)
Griffin, Abbie.; Hauser, John R.; Griffin, Abbie
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Description
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
 
Includes bibliographical references (p. 34-41).
 
Date issued
1995
URI
http://hdl.handle.net/1721.1/2533
Publisher
International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
#112-94 #3735
Series/Report no.
WP (International Center for Research on the Management of Technology) ; #112-94. Working paper (Sloan School of Management) ; 3735-94.
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