Integrating R&D and marketing : a review and analysis of the literature
Author(s)Griffin, Abbie.; Hauser, John R.; Griffin, Abbie
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."Includes bibliographical references (p. 34-41).
International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
WP (International Center for Research on the Management of Technology) ; #112-94. Working paper (Sloan School of Management) ; 3735-94.