"Sticky information" and new marketing research methods

Author(s)
Hippel, Eric von.
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Description
Includes bibliographical references (p. 34-37).
Date issued
1995
URI
http://hdl.handle.net/1721.1/2541
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP#3753-95
Series/Report no.
Working paper (Sloan School of Management) ; 3753-95.
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