New product modeling : a 30 year retrospective and future challenges

Author(s)
Urban, Glen L.
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Description
Cover title. "Prepared for the 1996 Converse Award Symposium"--P. 1.
 
Includes bibliographical references (leaves 24-26).
 
Date issued
1996
URI
http://hdl.handle.net/1721.1/2625
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
#3908
Series/Report no.
Working paper (Sloan School of Management) ; 3908-96.
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