Trust based marketing on the internet
Author(s)
Urban, Glen L.; Sultan, Fareena.; Qualls, William J. 1953-
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Metadata
Show full item recordDescription
Cover title. "October 15, 1998." Includes bibliographical references (p. 18-20).
Date issued
1998Publisher
Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
#4035
Series/Report no.
Working paper (Sloan School of Management) ; WP 4035-98.