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dc.contributor.advisorDrazen Prelec.en_US
dc.contributor.authorMastronardi, Ronald J., 1971-en_US
dc.contributor.otherSystem Design and Management Program.en_US
dc.date.accessioned2005-09-27T20:58:51Z
dc.date.available2005-09-27T20:58:51Z
dc.date.copyright2001en_US
dc.date.issued2001en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/29161
dc.descriptionThesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001.en_US
dc.descriptionIncludes bibliographical references (leaves 94-95).en_US
dc.description.abstractThe move toward Customer-Driven Product Development is changing the way companies operate their business and is re-defining future products. For example, phrases such as: Connecting with Customers, Customer First, Customer Focused Strategy and Customer Focused are all strategies being adopted by Ford Motor Company to help their products meet the needs of customers. The focus on customers has become a top priority within the organization through top down and bottom up implementation. Product requirements developed from the voice of the customer can provide valuable insight into the critical customer needs for a product. The ability to obtain, understand, analyze and incorporate those customer requirements into the product development system is critical to the success of a product. The challenge is developing a framework for gaining customer-voice data, analyzing that data, developing product requirements and linking those requirements to the product development system while meeting the objectives set forth for the product. The process requires an understanding of the product, engineering knowledge to develop and analyze product requirements and a familiarization of the product development process within a company. The product requirements developed from this study provided insight into the critical areas of the Mustang with customers. The effect of product requirements from the voice of the customer is moving organizations toward customer-driven product development and is changing the way business is done. This thesis provides a method to gain the voice of the customer, utilizes a framework for development and analysis of product requirements and links those requirements to the product development process.en_US
dc.description.statementofresponsibilityby Ronald J. Mastronardi.en_US
dc.format.extent95 leavesen_US
dc.format.extent7523188 bytes
dc.format.extent7522947 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectSystem Design and Management Program.en_US
dc.titleDeveloping product requirements through the voice of the customer and their link to product development : a Mustang studyen_US
dc.typeThesisen_US
dc.description.degreeS.M.en_US
dc.contributor.departmentSystem Design and Management Program.en_US
dc.identifier.oclc48106842en_US


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