Driving confidence and in-vehicle telematics : a study of technology adoption patterns of the 50+ driving population

Abstract

In-vehicle telematics is a term that encompasses a wide range of technologies, which aid the driving function through features assisting in safety and service tasks. These technologies are designed to give the operator and passengers added safety control and convenient service amenities- both of which contribute to an overall increase in piece of mind and satisfaction in the driving experience. Much effort has been exercised in the rapid development of technologies that comprise in-vehicle telematics systems. But, as is the case with many emerging technologies, these systems appeared on the market before thorough study of their impact on end users had even begun. In recent years, several studies have shown the effects of various technologies on driver distraction, and many insightful results have emerged from that work. However, little has been done to understand consumer perception of these in-vehicle technologies. This thesis provides understanding of the role of in-vehicle telematics in today's automobiles and an analysis of survey data on driving confidence. Particular attention is given to the 50+ driving population, the nature of self-regulation among drivers in this age cohort, and the role that in-vehicle telematics can play in increasing confidence of older drivers. The objective of this thesis is to present the findings of a consumer perception survey in the context of the evolving dialogue on in-vehicle technologies and lay the groundwork for future studies on related topics. Findings in this work show that telematics can positively affect driving confidence, especially in the oldest women drivers. The results also show that telematics providers can greatly improve their delivery of these systems to appeal to a wider consumer base.