Technology migration and disruption : a case study of the solid state lighting industry

Abstract

Geneticists study fruit flies due to their rapid lifecycles. Therefore, it follows that those interested in disruptive innovation study technologies with fast moving clock speeds. The pace of technology in solid state lighting (SSL) is an excellent subject for that purpose. Wherever one looks today, this technology, which has actually been with us since the early 1960's, is quickly affecting our lives. New traffic signals, architectural lighting solutions, theater lighting and even lights in our local restaurants are now cool, efficient and pleasing to the eye. This thesis is intended to establish the state of the art of SSL and to provide a palette for future scenarios and ways to navigate the coming changes. The crux of the discussion is to provide considerations for managers faced with rapidly evolving technologies. Two richly detailed scenarios for the future of SSL are presented. After an analysis of the industry, a template for resolving a product portfolio with explicit examples is developed. Using those possible products as a launching platform, basic foundations of several possible business plans lay the groundwork for the next steps of a firm considering entry into the SSL industry. Finally, lessons for managers participating in rapidly innovating industries are discussed.