Designing a flexible supply chain for new product launch

Author(s)
Ha, Wei-Kwan Benjamin
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Massachusetts Institute of Technology. Engineering Systems Division.
Advisor
Chris Caplice.
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Abstract
This thesis examines how companies tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful product launches were documented and analyzed, and the successful strategies and tactics were then categorized according to the characteristics of the situation. Finally, the findings from the analysis were applied to a startup company to develop its contract manufacturing engagement plan.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.
 
Includes bibliographical references (leaves 55-56).
 
Date issued
2005
URI
http://hdl.handle.net/1721.1/33319
Department
Massachusetts Institute of Technology. Engineering Systems Division
Publisher
Massachusetts Institute of Technology
Keywords
Engineering Systems Division.
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