Supply chain strategies in the apparel industry : the case of Victoria's Secret
Name
62314026-MIT.pdf
Description
Full printable version
Size
9.85 MB
Format
Adobe PDF
Checksum (MD5)
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Author(s)
Kumar, Sumit, M. Eng. Massachusetts Institute of Technology
Advisor(s)
Sharon Novak and Lawrence Lapide.
Date Issued
2005
Publisher
Massachusetts Institute of Technology
Abstract
This research provides an overview of the underlying dynamics, drivers, top players, supply chain structure and challenges facing the apparel industry. We present the case of Limited Brands Inc. and describe the positioning of the company within the apparel industry. We then address business processes critical to the success of the Victoria's Secret Business Unit of Limited Brands. This research draws extensively on interviews with company officials at Limited Brands that provided rich insight into a wide range of supply chain practices specific to the Victoria's Secret business. The success of Victoria's Secret can be attributed to a set of important supply chain activities, driven primarily by a collaborative intra-company effort. Insights gained from this research can also be leveraged to understand other industries such as consumer packaged goods, computers, and electronics industries which face similar supply chain issues.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.
Includes bibliographical references (leaves 88-91).
Subjects
Engineering Systems Division.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
Terms of Use
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