An analysis of different data base structures and management systems on Clickstream data collected for advocacy based marketing strategies experiments for Intel and GM
Author(s)Wang, Yufei, 1981-
Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science.
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Marketing on the Internet is the next big field in marketing research. Clickstream data is a great contribution to analyze the effects of advocacy based marketing strategies. Handling Clickstream data becomes a big issue. This paper will look at the problems caused by Clickstream data from a database perspective and consider several theories to alleviate the difficulties. Applications of modern database optimization techniques will be discussed and this paper will detail the implementation of these techniques for the Intel and GM project.
Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2005.Includes bibliographical references (leaves 82-83).
DepartmentMassachusetts Institute of Technology. Department of Electrical Engineering and Computer Science
Massachusetts Institute of Technology
Electrical Engineering and Computer Science.