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Wireless services business plan

Author(s)
Koh, Bong (Bong Dug)
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Sloan School of Management.
Advisor
Shari Loessberg.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
The primary goals of this thesis were to analyze the market for wireless applications/services and create a business plan for a viable wireless application. There has been tremendous hype relating to wireless data services in the past few years with significant venture investment not yielding many commercially successful companies. In reviewing the wireless services market, there appears to be significant opportunity for the right wireless application/service to gain significant traction in the marketplace and spawn a successful startup. It was my assertion that one could create a service that allows users to find information from a community of users on a variety of technology platform that would prove to be the basis for a commercially viable startup. In writing the business plan for this startup, <ihufs>, I believe that there is a business justification for creating a company that will offer this service solving a specific consumer need. I hope to pursue this opportunity post graduation and further explore the creation of <ihufs> and the <ihufs> platform and service.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.
 
Includes bibliographical references (leaves 72-75).
 
Date issued
2005
URI
http://hdl.handle.net/1721.1/33665
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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