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    • 15.810 Introduction to Marketing, Spring 2004 

      Hauser, John R. (2004-06)
      15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings ...
    • 15.810 Introduction to Marketing, Spring 2005 

      Hauser, John (2005-06)
      This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). ...