Image engine study : strategic dynamic control for low volume potentially high mix modules

Abstract

The main goal of this project was to provide a case study on image engines for the purpose of developing a supply chain strategy. Initially, the current digital image engine manufacturing core competencies and respective capabilities were further defined and documented. Value chain maps were then developed for each line of business to assess Kodak's transition from analog to digital. The value chains clearly illustrate a lower reliance on consumables (including silver halide film and paper), and demonstrate an emerging capability in the digital equipment market. As image engine performance directly impacts the level of digital image quality, the study concludes that strategic dynamic control of these image engines is critical in order to maintain future competitive advantage.