Managing the integration of technology into the product development pipeline

Abstract

Managing the integration of technology is a complex task in any industry, but especially so in the highly competitive automotive industry. Automakers seek to develop plans to integrate technology into their products such that they deliver significant value to the customer. These plans and their implementation are critical to achieving success in the marketplace. This thesis proposes a framework for developing and implementing technology integration plans using the systematic application of specific "building blocks". The "building blocks" are developed through specific technology integration case studies at an automotive manufacturer, and further validated by studying other auto manufacturers. While the current technology integration process at the main automotive manufacturer studied is somewhat structured, the process seems inadequate, as significant issues with the strategy and implementation diminish its effectiveness. There are many building blocks that can help define and implement a strategy for technology integration, but which ones to focus on and how to apply them is not well defined. The proposed solution for developing a comprehensive technology integration process and applying it systematically, focuses on five key building blocks. Each of the building blocks is applied through a holistic lens, and is designed to enhance the technology integration process. The proposed methodology can be a complement to an existing process, or can be used to create a new technology integration process. The methodology combines known system engineering and change management frameworks and principles. Analyzing the current technology integration processes at a few automotive manufacturers and contrasting them with the proposed technology integration

(cont.) approach leads to several conclusions. The technology integration framework provides a valuable and comprehensive method to evaluate the current technology integration process. Each step in the technology integration framework serves to strengthen the technology integration process and is aimed at making it more consistent and successful. Furthermore, the framework as a whole, contributes to alignment within the organization, helping to ensure objectives at the staff level are matched to the corporate strategy.