The dynamics of Internet publishing on the computer book industry
Author(s)Allen, Robbie (Robbie C.)
Massachusetts Institute of Technology. Dept. of Civil and Environmental Engineering.
Michael Cusumano and John Williams.
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The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the computer book niche of the publishing business, review various Internet publishing models that have been employed to date, and outline opportunities and challenges that computer book publishers should consider to stay viable in the Internet age. An analysis of various Internet publishing business models will be covered along with a discussion of how Internet publishing can facilitate better methods and processes for developing content.
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.Includes bibliographical references (p. 61-64).
DepartmentSystem Design and Management Program.; Massachusetts Institute of Technology. Dept. of Civil and Environmental Engineering.
Massachusetts Institute of Technology
System Design and Management Program., Civil and Environmental Engineering.