Institutional analysis of daytime radio : an overview of the broadcast industry

Abstract

One of a series of papers as part of the institutional analysis of acceptance of photovoltaic (PV) energy, this paper presents an exploration of the radio broadcasting sector in the US. Organized according to the seven functions fulfilled by institutions -- political, regulatory, socialization, production, financial, research,and service -- the paper shows that the radio broadcasting industry is strongly focused and centralized at the federal level in terms of the political and regulatory functions. The other strong force influencing the nature of the industry is the mutual dependency between radio stations and advertisers. Subsequent papers in this series will complete the institutional analysis of a field test of PV in the daytime radio area.