Tantalum wire product development strategy : gaining a competitive advantage in a commodity market
Leaders for Manufacturing Program.
Daniel E. Whitney and Sharon Novak.
MetadataShow full item record
In the face of growing competition and the commoditization in the Tantalum Wire business, H.C. Starck must find a way to differentiate their wire products from competitors in order to survive in this market. This thesis studies the possibility of developing a new product into the market by launching a product development process, with the goal of gaining a competitive advantage and sustaining it, thus increasing profitability over time. For this purpose a decision support model was developed to analyze the economical and operational feasibility of a new product. All aspects of launching a new product development process in H.C. Starck Wire department were modeled to simulate uncertainties across the Tantalum supply-chain, and recommendations were drawn based on results. A number of goals were addressed in this study: First, a robust link was created between the scientific potential and the economical potential of a new wire development. Second, a recommended strategy was defined for H.C.Starck Wire department in order to differentiate their products in lieu of low cost competition.
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2006.Includes bibliographical references (p. 52-53).
DepartmentSloan School of Management.; Massachusetts Institute of Technology. Dept. of Civil and Environmental Engineering.; Leaders for Manufacturing Program.
Massachusetts Institute of Technology
Sloan School of Management., Civil and Environmental Engineering., Leaders for Manufacturing Program.