Show simple item record

dc.contributor.advisorRichard C. Larson.en_US
dc.contributor.authorAnderson, Susan M. L. (Susan Maria Langdon)en_US
dc.date.accessioned2007-05-16T18:46:59Z
dc.date.available2007-05-16T18:46:59Z
dc.date.issued1991en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/37493
dc.descriptionThesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.en_US
dc.descriptionIncludes bibliographical references (p. 78-81).en_US
dc.description.statementofresponsibilityby Susan M.L. Anderson.en_US
dc.format.extent81 p.en_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectSloan School of Managementen_US
dc.titleOn queue audience--calculating reach and frequency for supermarket televisionen_US
dc.typeThesisen_US
dc.description.degreeM.S.en_US
dc.contributor.departmentSloan School of Managementen_US
dc.contributor.departmentMassachusetts Institute of Technology. Operations Research Center
dc.identifier.oclc25142382en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record