Browsing Center for Innovation in Product Development (CIPD) by Subject "adaptive conjoint analysis (ACA)"
Now showing items 1-1 of 1
-
Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis
(2002-01)In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...