Browsing Center for Innovation in Product Development (CIPD) by Subject "brand identity"

Now showing items 1-1 of 1

    • Modularization to Support Multiple Brand Platforms 

      Agus, Sudjianto; Otto, Kevin (2001-09-09)
      Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting ...