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Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis
(2002-01)
In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...
Metrics Thermostat
(2001-07)
The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...
The Virtual Customer
(2001-12)
Communication and information technologies are adding new capabilities for rapid and
inexpensive customer input to all stages of the product development (PD) process. In this article
we review six web-based methods of ...
Metrics Thermostat
(2001-07)
The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To
coordinate such dispersed processes ...