Product strategies for packaged software : an exploratory analysis of the spreadsheet market
Author(s)
Mayo, Donna D. (Donna Dorothy); Young, Daniel A
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Advisor
Chris F. Kemerer and Erik Brynjolfsson.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1993. Includes bibliographical references (p. 101-113).
Date issued
1993Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management