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    • Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis 

      Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
      In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...