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Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis 

Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...

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Author
Dahan, Ely (1)
Hauser, John (1)Simester, Duncan (1)Toubia, Olivier (1)SubjectACA (1)adaptive conjoint analysis (ACA) (1)feedback (1)Hierarchical Bayes (1)interior-point (1)Pareto choice set (1)polyhedral method (1)preferences (1)rapid (1)... View MoreDate Issued2002 (1)Has File(s)Yes (1)

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