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Product Development Processes, Three Vectors Of Improvement

Author(s)
Holmes, Maurice; Ronald, Campbell
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Abstract
Product Development Processes have achieved a state of some maturity in recent years, but have focused primarily on structuring technical activities from the initiation of development to launch. We advocate major advances on three fronts; first, implementing an end-to-end process from the front end through field operations, second, integrating business considerations much better into the end-to-end process, and third, incorporating a performance improvement closed loop into the process. We call the resulting process a Product Development Business Process. Three initial applications are summarized.
Description
Improving product development processes along three key vectors leads to greatly improved business performance.
Date issued
2003
URI
http://hdl.handle.net/1721.1/3819
Keywords
Product Development Processes, end-to-end process, field operations, front end, business considerations, closed loop, end customer

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