Planning Design Iterations

Abstract

Companies developing new products have a wide variety of product development (PD) processes from which to choose. Each process offers a different method of iteration to manage risk. Companies must therefore consider the nature and level of risks they face in order to determine the most appropriate iteration and PD process. This paper identifies principles of risk and iteration inherent in product development and then explains how several different PD processes manage risk through iteration. It explains current research on PD decision criteria and concludes by proposing a framework to help companies better select PD processes.