Developing the next "wow" fitness product

Abstract

The fitness industry has not seen a commercially successful revolution since the elliptical trainer in the mid 1990s. Newer products such as the Cybex Arc Trainer are vying to replicate this success, but are only slowly gaining acceptance. Most companies that have tried to succeed with unique products or heavy telemarketing, have failed in leaving any lasting or notable mark. In an attempt to do what others have failed in doing, the goal of this project was to develop the next revolutionary product in the industry. In the footsteps of the elliptical trainer and Bowflex, the aim is to design a brand new fitness product to create industry buzz and become a household name. The work done has gone through the usual design process, beginning with extensive research and continuing to problem selection, solution brainstorming, quantity conceptualization, quality narrowing, and concept development ...