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  5. Generating aggregate sales response functions from household purchase probability models

Generating aggregate sales response functions from household purchase probability models

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Author(s)
Montvelisky, Michel
Advisor(s)
John D.C. Little.
Date Issued
1996
Publisher
Massachusetts Institute of Technology
Description
Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1996.
Includes bibliographical references (p. 52).
Subjects
Electrical Engineering and Computer Science
MIT Department
Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science
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http://dspace.mit.edu/handle/1721.1/7582
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