An analysis of the next generation DNA sequencing technology market

Abstract

While there is no shortage of successful and failed biotechnology ventures, it is still very difficult to gage, a priori, how a new company will fare in this industry. In many cases new biotechnology ventures are driven by rapidly evolving technology and emergent customer needs, both unpredictable by nature. Also, the Biotech Industry faces increased public and federal scrutiny as companies attempt to navigate murky ethical and legal waters. This thesis will explore the ongoing development of the next generation DNA sequencing market in an effort to predict exactly which factors will play a role in determining who will ultimately succeed. This will be accomplished through an analysis incorporating a combination of historical precedents in this industry and traditional market theories. The goal is to produce a set of dimensions along which to judge the current and future participants in this market in order to determine which are most likely to succeed.