Accelerating time-to-market in the global electronics industry

Abstract

In today's electronics industry, fast time-to-market (TTM) and time-to-profit (TTP) is key to customer satisfaction and firm competitiveness. Optimizing the product development and new product introduction (NPI) process is particularly critical for products in dynamic market segments such as consumer electronics and telecommunications. This analysis will utilize a case study to define the current state of the development process for a top electronics manufacturing services (EMS) player conducting original design manufacturing (ODM) projects in a dynamic market. The analysis will identify process and organizational improvements that will eliminate product development waste in support of accelerating TTM and TTP using an enterprise perspective.