Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

Author(s)
Parham, Antonio M. (Antonio Miguel)
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Other Contributors
Sloan School of Management.
Advisor
William Qualls.
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1990.
 
Includes bibliographical references (leaf 46).
 
Date issued
1990
URI
http://hdl.handle.net/1721.1/45186
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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