Clusters of consumer interests and spheres of influence of opinion leaders

Author(s)
Montgomery, David Bruce.; Silk, Alvin J.
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Date issued
1970
URI
http://hdl.handle.net/1721.1/47000
Publisher
Cambridge, M.I.T
Other identifiers
clustersofconsum00mont
Series/Report no.
Working paper (Sloan School of Management) ; 473-70.
Keywords
Public opinion., Influence (Psychology)
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