Models and managers: the concept of a decision calculus

Author(s)
Little, John D. C.
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Date issued
1969
URI
http://hdl.handle.net/1721.1/48394
Publisher
Cambridge, M.I.T
Other identifiers
modelsmanagersco00litt
Series/Report no.
Working paper (Sloan School of Management) ; 403-69.
Keywords
Marketing, Mathematical models.
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