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Models and managers: the concept of a decision calculus

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Author(s)
Little, John D. C.
Date Issued
1969
Publisher
Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 403-69.
Subjects
Marketing
Mathematical models.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48394
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