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dc.contributor.authorSilk, Alvin J.en_US
dc.date.accessioned2009-10-03T06:38:49Z
dc.date.available2009-10-03T06:38:49Z
dc.date.issued1969en_US
dc.identifiernotesonapplicati00silken_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48612
dc.publisherCambridge, M.I.Ten_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 409-69.en_US
dc.subjectConsumersen_US
dc.subjectInfluence (Psychology)en_US
dc.subjectAttitudes.en_US
dc.titleNotes on the application of attitude measurement and scaling techniques in marketing researchen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14403233en_US
dc.identifier.aleph000259119en_US


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