Reference papers on market oriented management systems
Author(s)Amstutz, Arnold E.
Sloan School of Management.
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"Prepared for the third M.I.T. Industrial Liaison Symposium, November 3, 1966."
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Working paper (Sloan School of Management) ; 225-66.
Management information systems., Marketing, Management.