Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory

Author(s)
Kardes, Frank R.
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Date issued
1986
URI
http://hdl.handle.net/1721.1/49044
Publisher
Cambridge, Mass. : The Marketing Center Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
spontaneousinfer00kard
Series/Report no.
Working paper (Sloan School of Management) ; 1832-86.
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