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dc.contributor.advisorDavid Simchi-Levi.en_US
dc.contributor.authorScanlon, Robert (Robert Curtis)en_US
dc.contributor.otherSystem Design and Management Program.en_US
dc.date.accessioned2010-05-25T21:08:59Z
dc.date.available2010-05-25T21:08:59Z
dc.date.copyright2009en_US
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/55242
dc.descriptionThesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2009.en_US
dc.descriptionCataloged from PDF version of thesis.en_US
dc.descriptionIncludes bibliographical references (p. 87-88).en_US
dc.description.abstractDesigning and managing the supply chain of a company in the mobile phone industry is particularly challenging. Short product lifecycles, rapidly evolving technology, globally linked distribution networks, increasing product variability and high levels of demand and supply uncertainty all create problems for those managing these supply chains. As competition in this industry increases and profit margins decrease, proper supply chain management practices will only become more important to companies competing in this industry. In order to succeed, companies must implement their supply chain so that it effectively supports their corporate strategy. This thesis investigates the relationship between corporate strategy and supply chain strategy within the mobile phone industry. Although it is directed at one industry, the wide variety of products in terms of price and functionality suggests that there isn't a "one size fits all" supply chain strategy appropriate for all companies that produce mobile phones. An extensive survey was developed that asks participants strategic, tactical and operational questions about different aspects of supply chains that deliver mobile phones. This is used to identify areas in which the stated supply chain strategy impacts the design and operation of the supply chain. Finally, differences in supply chain practices between high and low performers are identified based on supply chain strategy.en_US
dc.description.statementofresponsibilityby Robert Scanlon.en_US
dc.format.extent88 p.en_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectSystem Design and Management Program.en_US
dc.titleAligning product and supply chain strategies in the mobile phone industryen_US
dc.typeThesisen_US
dc.description.degreeS.M.en_US
dc.contributor.departmentSystem Design and Management Program.en_US
dc.identifier.oclc612193019en_US


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